Case Study: Yozen
NAMING, LOGO, BRANDING, PACKAGING
Yozen is a frozen yogurt franchise with locations across Greece and Cyprus.
The brand was developed from the ground up to create a fresh, recognisable identity within a competitive market.
The Challenge
To create a distinctive brand that reflected product quality, attracted customers and could scale as a franchise.
The Approach
The process began with naming and positioning, focusing on clarity, memorability and broad appeal.
The name Yozen blends “yogurt” and “frozen,” creating a simple, unique and ownable identity.
The visual direction balances playfulness with structure, combining fluid forms with clean typography and a vibrant palette.
The Solution
A complete brand system was developed, including:
• naming and brand identity
• logo and visual language
• menus and in-store graphics
• packaging design
• website and social media
• franchise presentation
Outcome & Reflection
Yozen launched with a strong, recognisable identity, quickly gaining traction.
The brand expanded across Greece and Cyprus, supported by a clear and scalable system.
A memorable brand, built from the ground up, designed to scale and remain recognisable over time.
© 2025 Lelou - Helen Amygdalaki. All Rights Reserved.
© 2026 Lelou. All Rights Reserved.