I’m Helen, also known as Lelou — a brand designer with a deep appreciation for simplicity.

I help start-ups, consultants, and small businesses create timeless, meaningful brands through clear naming, intentional visual identities, and beautifully simple websites and online shops.

With nearly two decades of experience in branding and a UK-based background, I’ve worked closely with founders to shape identities that feel aligned, personal, and built to last. I’m now based in Greece, working with clients in the UK and internationally.

Lelou is more than a boutique design studio. It’s a creative partnership — a space where clarity meets creativity, and where every project is treated with care, honesty, and a sharp eye for detail.

High Quality

Clean, elevated design delivered with care and precision — even under tight deadlines.

Organised Process

A seamless, professional experience. I’m structured, reliable, and committed to keeping projects moving smoothly.

Timeless Design

I don’t follow trends. I create brands designed to grow with you and remain relevant over time.

Honest Guidance

Clear, transparent communication and thoughtful feedback to ensure every decision serves your brand.

Brand Clarity

I simplify complexity, helping you express your message clearly and consistently across every touchpoint.

Attention to Detail

From typography to tone, every detail matters. I take pride in refining the small things — because they make the difference.

If you’re looking for a thoughtful, detail-driven designer to elevate your brand through the power of simplicity, I’d love to hear from you.