Hello, I’m Helen, also known as Lelou, a brand designer with a deep appreciation for simplicity.

I work with start-ups, consultants and small businesses to create clear, lasting brands through naming, brand identity, packaging, websites and online shops.

With nearly two decades of experience and a UK background, I’ve worked closely with founders to shape brands that feel aligned, personal and built to last.

Lelou is a boutique branding studio built on clarity, simplicity and thoughtful design.

WHAT I DO

High Quality

Clean, considered design delivered with care and precision.

Organised Process

A structured, reliable approach that keeps projects clear and moving.

Timeless Design

Brands designed to grow with you and remain relevant over time.

Honest Guidance

Clear communication and thoughtful direction at every stage.

Brand Clarity

Simplifying complexity to express your brand clearly and consistently.

Attention to Detail

Carefully considered typography, layout and tone across every touchpoint.

If you’re looking for a designer to bring clarity and direction to your brand, I’d love to hear from you.