I’m Helen — also known as Lelou — a brand designer who loves simplicity.

I help start-ups, consultants, and small businesses create timeless, meaningful brands through clear naming, intentional logos, and beautifully simple websites and online shops.

With a background in branding and a deep appreciation for minimal, thoughtful design, I’ve spent nearly two decades helping people shape identities that feel aligned, personal, and built to last.

Lelou is more than a boutique design studio — it’s a space where clarity meets creativity, and where every project is treated with care, honesty, and a sharp eye for detail.

High Quality

I deliver clean, elevated design — even under tight deadlines — without compromising on detail or intention.

Organised & Self-Motivated

You can count on a seamless, professional process. I’m self-driven, structured, and committed to keeping things moving smoothly.

Timeless Design

I don’t follow trends — I create work that lasts. The brands I build are designed to grow with you and remain relevant for years to come.

Honesty

I value transparent communication. I offer honest feedback and guidance to ensure every decision serves your brand.

Brand Clarity

I simplify complexity. Through thoughtful design, I help you express your message clearly and consistently across every touchpoint.

Attention to Detail

Every element matters, from typography to tone. I take pride in refining the sma because they make a big difference.

If you’re looking for a passionate, detail-driven designer to elevate your brand with the power of simplicity, I’d love to hear from you.