Case Study: Good Fermentation
REBRANDING • PACKAGING • ONLINE SHOP
Good Fermentation is a UK-based kombucha brand focused on quality, sustainability and small-batch production.
The project involved a full brand refresh, evolving the existing identity into a more refined, cohesive and scalable system.
The Challenge
To elevate the brand while staying true to its roots, communicating quality, sustainability and local provenance.
The identity needed to stand out in a competitive market and translate consistently across packaging, digital and physical environments.
The Approach
The process began with refining the brand’s visual direction, focusing on clarity, restraint and a more premium feel.
The identity balances simplicity with vibrancy, using clean typography and colour to reflect freshness and energy, while maintaining a considered and understated aesthetic.
The Solution
A cohesive brand system was developed across all touchpoints, including:
• logo refinement and visual identity
• packaging design
• art direction and product photography
• website and online shop
• market stall graphics and printed materials
Each element was designed to work consistently, strengthening recognition and creating a unified brand experience.
Outcome & Reflection
The refreshed brand elevated Good Fermentation’s positioning and visibility.
The new packaging supported retail expansion, helping secure placement in shops and increasing market reach.
The brand saw stronger engagement across both digital and physical touchpoints, with a more confident and recognisable presence.
This project demonstrates how a considered brand refresh can strengthen perception while supporting growth.
By refining the identity and aligning every touchpoint, Good Fermentation evolved into a cohesive, scalable brand designed to stand out while remaining true to its values.
© 2025 Lelou - Helen Amygdalaki. All Rights Reserved.
© 2026 Lelou. All Rights Reserved.