Case Study: NYRA
NAMING • LOGO • BRAND IDENTITY • WEBSITE
NYRA is a boutique events and corporate gifting brand rooted in Mediterranean elegance.
Based in Athens, the brand was designed to evolve across events, gifting and future lifestyle offerings.
The Challenge
To create a brand that felt premium but not formal, warm without being decorative, and timeless rather than trend-led.
The identity needed to work across both bespoke events and corporate gifting, while remaining flexible for growth.
The Approach
The process began with naming and positioning, focusing on clarity, restraint and emotional resonance.
The visual identity draws on Mediterranean light, balance and simplicity, avoiding literal or overly decorative references.
The Solution
The identity system includes:
• a refined wordmark with a strong typographic presence
• a neutral, elegant colour palette
• flexible applications across print and digital
Outcome & Reflection
NYRA launched with a clear, confident identity, positioning the brand as a premium choice for thoughtfully designed experiences.
© 2024 Helen Amygdalaki. All Rights Reserved.
© 2026 Lelou. All Rights Reserved.
© 2026 Lelou. All Rights Reserved.