NYRA | Lelou - Boutique Branding Studio that Loves Simplicity

Case Study: NYRA

NAMING · LOGO · BRAND IDENTITY

NYRA is a boutique events and corporate gifting brand

offering bespoke experiences rooted in Mediterranean elegance.

Founded in Athens, the brand needed a refined yet flexible identity that could work seamlessly

across events, gifting and future lifestyle touchpoints.

The Challenge

NYRA required a brand that felt:

• premium but not formal

• warm without being decorative

• timeless rather than trend-led

The identity needed to support both intimate, high-touch events and polished corporate gifting, while remaining adaptable as the brand grows.

The Approach

We began with naming and positioning, focusing on clarity, restraint and emotional resonance. The visual identity was designed to feel calm, confident and considered — drawing on Mediterranean light, balance and simplicity rather than overt cultural references.

Every element was created to work quietly in the background, allowing the experience itself to take centre stage.

The Solution

The final identity system includes:

• a refined wordmark with strong typographic presence

• a neutral, elegant colour palette

flexible applications across print, digital and physical touchpoints

The result is a cohesive brand that feels elevated, warm and enduring — equally suited to bespoke events and curated gifting.

Outcome

NYRA launched with a clear, confident visual language that reflects its values and supports its long-term vision. The brand now communicates quality, trust and attention to detail, positioning it as a premium choice for thoughtfully designed experiences.